For example: Let’s say that someone opens a particular type of soft drink and finds that they have been lucky enough to win an Xbox 360. That’s terrific for them, although they may never have purchased a single Xbox system or game in their life. What’s worse, he or she is going to get their system three days ahead of all those who preordered.



What’s the perception here? The perception is that Microsoft didn’t care about the cash paying customer who supported them when they went up against the PS2 a few years back. That means gamers who preordered a system and games months ago were left empty handed on November 22nd.

The “giveaway gang” however were happily playing as early as three days prior to launch in America, and even earlier in Canada. The moment that Microsoft knew they wouldn’t be able to fulfill preorders they should have publicly stated that the freebie units would only come after they had satisfied the demand for all preorders in North America. I’ve been watching the message boards for the last several days and loyal Microsoft gamers are echoing these same sentiments. Sorry, Mr. Gates. The first rule of business is to do everything possible to take care of the cash paying customer first…FAIL.