Unlike the U.S. porn industry, where HD-DVD reigns supreme, the Japanese have turned to Blu-ray as the format of choice. The move has reportedly "breathed new life into the Blu-ray format and it's bid to replace the aging DVD standard.

PC World recently commented,

"The adoption of Blu-ray Disc by the Japanese porn industry could make all the difference in the format war. The adult film industry has long been a first mover in using new technologies, and many analysts say the industry played a key role in making VHS the winner in the video cassette fight against Sony's Betamax video tape standard years ago."