For anyone who doesn't know, the videocard business is an awfully tricky one. Currently, it's run a little something like this: NVIDIA and ATI spend millions of dollars on research and development to make new and better cards. They're paid by producers of videocards, such as companies like PNY, Zotac, etc to licence their hardware to sell to PC gamers.

At the same time, ATI and NVIDIA are making GPU's for gaming consoles, which requires a lot more research and development to release a card suitable for a console without raising it's price tremendously. Which means the majority of their revenue comes from PC gamers like you and me.

So, knowing that, it's obvious why PC gaming piracy would be a problem for NVIDIA, who currently has the larger share of the market and no parent company to rely on for extra funds when they run out. Except that it doesn't really make sense for NVIDIA, because piracy would actually help bolster sales of their hardware for one simple reason: software piracy is easy, but hardware piracy is damned hard. And it'll put you away for significantly longer. And the police will chase your vehicle when they find out what you did, not the RIAA or your local cable company sending you a stern email.

Then why does NVIDIA fight piracy? Because apparently, it "sucks". Sorry to say it Roy Taylor, boss of NVIDIA Games, but it really doesn't. Free stuff almost never sucks, no matter what you say. And to prove it, try this: go to your local coffee shop and ask for some water. Not a water bottle, just a cup of water. Free. Ahh, freedom has never been so refreshing. 

Eurogamer